World Mental Health Day 2026
World Mental Health Day
You know what it feels like to get stuck in to a build. To put everything else to one side for a while. The concentration. The pleasure of learning how components fit together, and making something with your own hands. The satisfaction. Creating something you feel deeply proud of sharing with family and friends.
This year, we want you to pass that experience on.
REAL BUILDERS. REAL VOICES.
The World Health Organization’s theme for World Mental Health Day 2026 is “Lived experiences heard: real voices, real change.” It calls for people with lived experience of mental health conditions to be heard and meaningfully involved in the decisions that affect their lives.
That emphasis on real voices made us think about how we wanted to mark the day.
Last year, following our WMHD offer, many of you got in touch to say how meaningful the opportunity had been, and how grateful their chosen recipients had been.
"Modelling literally has saved my life, I use it to calm my depression and stop me thinking about ending it all, so yes, it works, and if this inspires one person to start then I will be happy". KB
Modelers describe the focus of working through a build. The satisfaction of seeing something take shape. The pleasure of working with their hands. The time spent absorbed in something they enjoy.
"Building these fabulous models instantly transports me back to a joyous period in my early childhood when I built and painted my first model kits with my Dad – absorbing, creative and pride in the finished result". DW
And this World Mental Health Day, we’re giving you the opportunity to share the pleasure of modeling.
YOU DO THE GIVING.
Buy any Full Kit during the campaign and choose someone you would like to introduce to model making – a friend, relative, colleague or someone else you think would enjoy discovering the hobby – not because you think somebody needs it, but because you think they might love it too.
You choose the person.
Agora Models provides the Full Kit.
HOW IT WORKS
1. BUY A FULL KIT
Purchase any qualifying Agora Models Full Kit between 5–11 October 2026.
2. CHOOSE SOMEONE
Nominate someone you would like to introduce to the experience of model making. We will email you to ask for the details of who you would like the free Full Kit sent to. We will even cover the postage costs.
3. WE’LL SEND THEM A FULL KIT
Agora Models will provide a Full Kit for your chosen recipient.
- You can choose anyone you like to receive a free Full Kit, except yourself. The person must live in the same country as you, or in North America, Europe or Australia.
- If you order more than one Full Kit you must choose different recipients of the free kit.
If you don't know anyone to donate to, we can send your free Full Kit to one of our nominated charities: Models for Heroes or Help Heal Veterans.
YOU KNOW THE FEELING.
PASS IT ON.
BUY ANY FULL KIT AND WE’LL SEND A FREE ONE TO SOMEONE YOU CHOOSE.
Need more help? Contact us.
Pass It On promotion — Terms & Conditions
Promotion name:
YOU KNOW THE FEELING PASS IT ON — World Mental Health Day 2026
Promotion date: 5 October 2026 until 23:59 on 11 October 2026 (purchaser’s local time)
Promoter: Agora Models
These Terms & Conditions (“T&Cs”) apply to the Pass It On promotion. By participating you agree to these T&Cs.
1. Promotion overview
1.1. For each qualifying purchase made during the Promotion Period, Agora Models will provide one free Full Kit to an eligible nominated recipient, subject to these Terms & Conditions. A qualifying purchase means the purchase of an Agora Models Full Kit or a qualifying One Express offer through agoramodels.com.
1.2. The free gift will be one complete, unassembled Agora Models Full Kit selected by Agora Models from the available promotional collection. The model may differ from the model purchased. Neither the purchaser nor the recipient may choose the model. No cash or credit alternative is available.
2. Eligibility
2.1. Open to purchasers aged 18 or over and make a qualifying purchase through the Agora Models website during the Promotion Period.
2.2. You may not nominate yourself as the recipient.
2.3. Employees of Agora Models, its agents, advertising or promotion agencies, and immediate family members of those employees are not eligible to receive promotional free kits.
2.4. The recipient must be located either: (a) in the same country as the purchaser, or (b) in North America, Europe, or Australia. Agora reserves the right to refuse fulfilment to addresses outside these areas.
2.5. Individual nominated recipients must also be aged 18 or over.
3. How to enter / nomination process
3.1. Purchase an Agora Models Full Kit or One Express between 5 October 2026 and 11 October 2026 (purchaser local time). Purchases must be paid in full and not cancelled.
3.2. When the order is placed, Agora Models will contact the purchaser by the email address used for the order to request the recipient’s details. Purchaser must provide the recipient’s full name, shipping address, and a contact telephone number or email.
3.3. Each qualifying Full Kit or One Express purchase entitles the purchaser to one nomination. Where more than one qualifying purchase is made, a different individual must be nominated for each free kit.
3.4. Purchaser must supply recipient details within 14 days of being contacted. If no nomination is supplied within 14 days, Agora Models will, at its discretion, either send the free kit to one of the nominated charities (Models for Heroes or Help Heal Veterans) or hold the free kit for later charitable distribution.
4. Fulfilment & postage
4.1. Agora Models will cover standard postage to the nominated recipient address.
4.2. The promoter will endeavour to dispatch free kits promptly but does not guarantee delivery times. Free kits will normally be dispatched within 30 days of receipt of valid recipient details.
4.3. Any customs, import duties, taxes or other fees payable in the recipient’s country are the responsibility of the recipient unless otherwise agreed in writing. Agora Models is not responsible for customs delays or additional charges levied by destination countries.
5. Product substitution & stock
5.1. The specific Free Kit supplied will be at Agora Models' sole discretion. Customers can not request specific models. Kits are subject to availability.
5.2. Agora Models will honour the free-kit entitlement for every qualifying purchase made during the Promotion Period. The model supplied will depend on available stock.
6. Restrictions & prohibited uses
6.1. Free kits are non-transferable (except where Agora has explicitly agreed) and cannot be exchanged for cash or credit.
6.2. Purchaser confirms they have the recipient’s consent to provide personal details and to receive the kit. Purchaser must not provide personal data without consent. Agora may refuse to process requests where consent is not clear.
7. Charitable options
7.1. If the purchaser does not wish to nominate an individual, or fails to supply nomination details in time, Agora may send the free kit to one of the nominated charities: Models for Heroes or Help Heal Veterans (or another charity selected by Agora).
7.2. If you would like the free kit to go to a different registered charity, please state this when providing nomination details and Agora will consider on a case-by-case basis.
8. Data protection & privacy
8.1. Personal data supplied will be used only to fulfil this promotion and for associated communications (e.g., fulfilment, delivery updates, and promotion administration).
8.2. Agora Models will retain nomination/recipient data only for as long as required to fulfil the promotion and meet legal obligations, after which it will be securely deleted in accordance with Agora’s privacy policy.
8.3. By providing a recipient’s details you confirm you have lawful basis to share those details and that the recipient has consented to receive the kit. Agora will not use recipient details for marketing unless Agora receives explicit consent.
8.4. No explanation of the nomination is required. Please do not provide information about the recipient’s health, mental health, diagnosis or personal circumstances.
9. Liability & warranties
9.1. To the fullest extent permitted by law, Agora Models’ liability in connection with the promotion is limited to the value of the free kit provided.
9.2. Nothing in these T&Cs excludes or limits any liability which cannot be excluded or limited by law (including death or personal injury caused by negligence).
9.3. Nothing in these Terms & Conditions affects any applicable statutory consumer rights.
10. Cancellation & refunds
10.1. If the purchaser cancels or returns the purchased Full Kit or One Express, the matched free kit will become void and must be returned to Agora Models at the recipients expense, unless otherwise agreed in writing by Agora. Refunds will not be processed until both Full Kits have been returned to Agora Models.
10.2. Refunds for purchased kits are subject to Agora Models' standard returns policy; the free kit is not refundable to the purchaser.
11. Marketing rights
11.1. By participating, the purchaser agrees that Agora Models may (unless the purchaser expressly opts out in writing) use anonymised participation data and non-personal aggregate data for publicity about the promotion. Any use of recipient names or stories will require separate written consent.
12. General
12.1. These T&Cs are governed by the laws of England & Wales and any disputes will be subject to the exclusive jurisdiction of the English courts.
12.2. Agora reserves the right to amend, suspend or cancel the promotion at any time for reasons beyond its control or for legal/regulatory reasons. If amended, changes will be posted on agoramodels.com and affected purchasers contacted where appropriate.
12.3. Force majeure: Agora will not be liable for failure to perform where such failure is due to circumstances beyond reasonable control.
13. Contact
For questions about this promotion, contact customer services